The St. Paul Grill
The St. Paul Grill is a nostalgic yet contemporary restaurant serving some of the most influential politicians in the State, to hosting intimate parties and pre-game and pre-concert crowds. The brand needed a refresh that reflected both nostalgic design yet updated and modern photography images. The logo was updated by simplifying the shape and revisiting the color palette by using a solid onyx and departing from the original burgundy colors of the brand.
The ad campaign was straight forward but with a twist. The ad copy, "The Steaks are rare. The service is well-done" gives nod to The St. Paul Grill being arguably one of the top chophouses in the State in both its menu and hospitality.