Pazzaluna Brand Refresh

Pazzuluna is a staple in the downtown St. Paul food culture. Its modern Italian cuisine needed to reflect that in the rebrand. Flygirl Creative started with giving the logo a fresh color palette and brought the moons to the center (Pazzaluna is “crazy moons” in Italian).

Sexy, yet playful art direction gave the new photography campaign a twist on the romantic Italian icons, Sophia Loren and Marcello Mastroianni.

Food should be flirty, fun and adventurous. The ad campaign paired fun quotes with graphic images. “Everything you see I owe to spaghetti”

Italian food is anything but fussy and the website experience shares similar qualities. Colorful, bold, images that convey the lively atmosphere and an easy to navigate user experience ties in all the refreshed branding and design touchpoints of this iconic restaurant. Web developer, Clear Mpls brought the vision to life.